-
Last updated on
The Communications Directorate (COM) is responsible for our FPS’s external and internal communications. COM ensures that our organisation’s missions and priorities are communicated clearly and accessibly. In doing so, the Directorate addresses a wide audience: citizens, the media, institutional partners, the academic community, as well as FPS staff at headquarters in Brussels and around the world via our embassies and consulates.
COM supports the Directorates-General and the Belgian diplomatic and consular missions in their communication activities. Through websites, social media, publications, awareness-raising campaigns, newsletters and press relations, the Directorate highlights the expertise and activities of our FPS.
Our tasks
The Communications Directorate is responsible, amongst other things, for:
- Audiovisual and graphic production
COM creates photographs, videos, infographics and graphic designs, or visual content for the FPS’s various communication channels.
- Digital communication
COM ensures a strong online presence for the FPS. The Directorate manages the FPS’s websites, coordinates social media and supports the missions in their social media presence.
- Internal communication
COM keeps employees informed about developments within the organisation. In this way, the Directorate encourages cooperation between the departments in Brussels and the missions, and contributes to an open organisational culture.
- Media monitoring
COM monitors coverage in national and international media and compiles relevant information on Belgian foreign policy in press reviews.
- Outreach
COM informs and raises awareness amongst the Belgian public about the FPS’s activities and their added value for society.
- Press relations
COM maintains contacts with Belgian and international media, answers press enquiries, issues provisional press passes and provides support to journalists during official visits and missions abroad.
- Publications
COM develops and distributes publications that highlight the FPS’s expertise and activities in an engaging and accessible manner. By doing so, the Directorate contributes to consistent and clear communication with various target audiences.
- Public diplomacy and Belgium’s image
COM strengthens Belgium’s image and promotes Belgian values and strengths to both Belgian and international audiences.
- Translations
COM translates, amongst other things, policy papers, working documents, articles for websites and content for publications into the official languages of Belgium as well as other languages, such as English.
- Webshop
COM manages the webshop, which provides employees with access to corporate gifts and promotional material. In this way, the Directorate enhances the visibility of Belgium and the FPS during events, campaigns, visits and other communication initiatives.
